Why Should You Invest in Logo Design?

It represents you.

Like mentioned earlier, you have to understand that you do not represent your business. Your logo does that, since you cannot be present in all marketing materials every time. Your logo sends out information about your company by means of fonts, lines, colors and image,s so all things should be designed to convey the right message.

It can be used for every market material.

It is fundamental for your logo to be used in all marketing items – like brochures, business cards, banners, commercial ads, websites plus mobile application. If your logo does not look interesting, your marketing materials will be undesirable as well. That is the disadvantage of first impression.

It shows commitment.

When your logo has a professional design, it show that you are committed to achieving the mission and vision of your company. When a person with a lousy outfit comes unprepared for a job interview, and says he will be productive and stay committed to the company, will you trust him? For this reason, your logo has to be designed to show your commitment to customers.

It is your brand’s foundation.

Your logo is among the most critical branding elements that enhance your brand, since a brand is all about customer experience. Your logo should be able to say the right message, at the right time, and in the right manner. It decides on the words you will say, and how it will be said.

Keep in mind that every time people see your ads, you don’t provide them with a persuading sales pitch. When you make an ad, viewers interpret it. Just make sure they get the message you want to convey.

It will be around for quite some time.

You do not just change a logo every time you want to, since it is just like changing your identity. When you change your identity, you have to exert a lot of effort to educate your target audience and clients again. You need to press the reset button for the company awareness. Therefore, it is best to invest in a logo that will stay long with you.

Your Business and Logo Grow Together

Your logo identifies you. It remains the same, but only becomes older and wiser. If you want to start with a beautiful face, use visual materials that could give a good first impression.

It builds loyalty.

All industries are a battlefield 24/7. The market size has been consistent for quite some time, so in order to grow, you should attract the customers of other companies. Likewise, other companies will try to capture your clients. Good customer service is effective in protecting your customers.

Caring for your customers only every now and then can be too costly. If they are convinced to stick around, you can consider them as loyal customers.

It is hard to keep your logo if competition is cooler than you. The time may come when you also want to be cool, but you are stuck with your cheap logo that was designed by some Indian dude, whom you paid a number of hundreds.

Your logo will appear on every marketing material. You will ruin a Ferrari when wrapping it with a number of cheap stickers – they don’t make it cooler.

5 Reasons Why A Graphic Design Investment Is Beneficial to Businesses

While a number of small business owners realize the importance of great design, others do not. No matter if it is a start up business or one that has been around for years, the following list can help a lot.

It is unfortunate that smaller businesses do not give much weight on professional web design work. During tough financial times, the budget for creativity is among the first things to be minimized, and this is to be expected. Most small businesses run on limited resources. Though each wants a great website, smart logo and overwhelming marketing collateral, they cannot afford to make a huge investment.

They would rather ask the help of an untrained employee such as a marketing assistant who is a jack-of-all-trades to create a do-it-yourself design. Or else, they will search online for cheaper alternatives. In any case, the business owner may not be happy with the final outcome.

Therefore, when businesses feel reluctant to make an investment in good graphic design, they should consider the following:

First impression lasts.

As the saying goes, the first impression lasts. Even though it is a website or logo in an email, prospective customers are quick to judge a business in a matter of seconds based only on aesthetics. Professional graphic design makes a business credible, which is priceless. Even if a product/service is great, when a website is poorly designed, it is more likely for viewers to leave the site at once, or discard its email.

Design can convey a message.

Even if they have not heard anything about a business, they would like to get a feel of what it does. A design, which is well thought of, projects the right image in the minds of consumers. An electrician has a concept which is completely different than that of a nursery. There’s a striking contrast, but it’s applicable to also slightly different ways.

Branding makes a business easy to remember.

Solid graphic design makes branding consistent in all visual aspects of a business. An expert graphic artist is consistent in fonts, colors, images and mood, among anything he/she touches. Hence, consumers experience the same thing when visiting a website and reading its brochure. It is sort of an alliteration, wherein it makes the business easy to recall and remember. Moreover, consistency boosts professionalism.

Creativity can make a difference.

Businesses have something in common and that is, they all have competition. To have an edge over others, they usually have a number of differentiators like price, customer service, quality or something really different. Creativity enables small businesses to stand out from the rest.

The visual plan of a company has several purposes, one of which is making a business unique.

Great design converts.

It is nice to have a beautiful website. It is, however, nicer to have a beautiful, income generating website. Effective design is not only about having a visually appealing design, but should be able to prompt visitors to take action – such as clicking the “buy” button as an example. A well-designed brochure motivates readers to continue turning pages. A professional graphic design is capable of delivering measurable results for small businesses.

Our team of graphic designers is ready to help you achieve a better image for your business. Come and visit our graphic design company website today to learn more about us!

How to Find a Talent Agent

A talent agent can open up doors for actors and get them auditions and bookings that the vast majority of people never even hear about.

Don’t believe me?

Just ask Ethan.

Ethan was a teen actor who had signed up for an on-camera acting workshop I was teaching. He had some theatrical experience but hadn’t done any on-camera acting previously. But he was very talented and enthusiastic, and after the workshop, I invited him to meet with me at the talent agency I worked at to discuss representation.

We ended up signing Ethan, and within just a couple of months, we got him booked on a major supporting role in Spike TV’s The Kill Point, starring Donnie Wahlberg and John Leguizamo.

This teen actor with almost no experience in front of a camera got booked on a major cable network TV show because he found the right agent.

Can you imagine the auditions and bookings you’d have access to if you signed with the right agency?

How different would your career (and your life) be?

It all starts with finding a great agent to represent you.

Where do you even find a talent agent?

And how do you know that they’re legit?

And not going to rip you off?

One of the best pieces of advice I will give to any actor starting out is to work with what is called a union-franchised agency (or agent).

There are several unions that you may deal with as an actor-SAG (Screen Actor’s Guild) and AFTRA (American Federation of Television and Radio Artists) are the most common when it comes to working on camera. SAG and AFTRA used to be their own separate unions, but in 2012 the two merged to become SAG-AFTRA, one combined union to represent all actors for on-camera work.

There are pros and cons for actors who are a part of SAG-AFTRA.

The union guarantees that they get paid a certain minimum wage for any on-camera work they get booked on. They also guarantee certain working conditions, and offer actors health insurance, retirement, and other benefits.

However, once you join you can ONLY do union work on camera. If you live in one of the many, many smaller markets around the country that doesn’t have a lot of consistent work for union actors, this could be a huge drawback.

But the question of whether or you not you should join the union is a debate for another day.

The important thing for ANY actor to know is how unions work with talent agencies.

Benefits of working with a union-franchised agency

SAG-AFTRA issues franchises to qualified talent agencies that meet specific requirements.

These are called union-franchised agencies.

These agencies must apply, pay a free, and be approved by SAG-AFTRA in order to be able to represent union actors.

It does NOT mean that you need to join the union in order to work with these agencies.

In fact, for most actors living outside of a major market like LA or NYC, I usually recommend that you don’t join the union (but that’s a longer conversation for another time).

What it does mean is that these agencies are highly regulated by SAG-AFTRA, and have all agreed to certain conditions for ALL of their actors, union members or not.

These conditions include:

the agency must make its income almost exclusively through commissions they receive when they get work for the actors they represent
they cannot charge a fee for getting actors auditions
the agency cannot be connected with an acting school or teach any classes or workshops as an agency
there cannot be an in-house photographer or specific third party photographer that actors are required to use
they can only charge actors 10% commission for SAG-AFTRA jobs (they can charge higher commission for non-union jobs, generally 15-20%)
Union-franchised agencies only get paid when they get work for their actors. They are generally a safe haven from the many scams out there designed to rip off unsuspecting actors.

Does this mean that non-franchised talent agencies can’t be trusted? Or that you shouldn’t sign with them?

Of course not.

There are a lot of very reputable non-franchised agencies out there that follow the same guidelines as the franchised agencies. They work hard to get work for the actors they represent, and they only have the best of intentions.

But finding out which of those non-franchised agencies are reputable and which ones are a scam is something that comes with a lot of experience working in that industry.

And there are many that appear to be legit UNTIL you start to work with them and end up wasting your time and your money.

So that is why I always recommend that actors try to work with a union-franchised agency when first starting out.

How to find a union-franchised talent agency

Finding a franchised agency near you is easy-go to SAG-AFTRA’s franchised agent page on their website at https://www.sagaftra.org/professionalrepresentatives and search for the agencies in the market closest to where you live.

Don’t be afraid to expand your search past just your local area-you could even check within a couple hour radius of where you live.

It may be harder to get to auditions in person, but there may be opportunities for you to self-tape your own auditions and submit them to the agency.

It’s much better to find the franchised agency that will be the best fit for you, and then figure out the logistics of how and when you’ll audition.

There may be many non-franchised agencies that are closer to where you live.

Many of them will be totally above board, and give you access to some of the same auditions and bookings that you’d get if you were signed to a franchised agency.

And there are some who will lie to you, treat you poorly, and cheat you out of hundreds or even thousands of dollars.

Over time, you’ll be able to spot these fake agencies and scams from a mile away.

But until then, and especially when you’re just starting out in your career, I almost always recommend signing with a union-franchised agency.

Shuffling Dance

Shuffling your feet, a “lazy” form of walking by sliding rather than lifting your feet, became a form of dance around 1989. Although debatable about whether the dance began in Australia or in Britain, it appears to adapt Irish step dancing, with sliding of the feet from toe-to-heel.

Young people of many generations have embraced this form of expressive dance, and today, one commonly sees the shuffle dance performed at dance and rave clubs. Shufflers also dance solo, in public places, where they often capture audio/video of themselves on a cell phone, which they edit and post on YouTube or other social media.

Especially, when the dancer shuffles alone, the dance expresses the performer’s interpretation of a song. A song: the gift of words, set to music. The shuffler interprets the meaning of the song by choreographing shuffle foot movements with hip, body, arm, and hand movements, plus facial expression, to craft a personal meaning onto the words and the music. The result, another layer of art splashed onto someone else’s art, stunningly sophisticated and heart-thumping cool. Those who take this form of dance art seriously, work at it constantly, often watching themselves in a wall mirror as they practice or by reviewing their self-videos to see which of their movements flow seamlessly and where they hesitated.

By practice, the dancer removes hesitation by discipline of his or her mind. So, why do they do it? All the world is a stage, and this dance enables someone who has a message to act it out on most any flat surface. The music attracts the ear, the bravado of a lone dancer draws the eye, and if the shuffler executes the dance with perfection, he or she can receive a rush of applause! The entire shuffle dance, from setup to finish, may last only two minutes.

Shufflers share their art for free. If you see one in public, stop and watch. Comment and forward the videos of shufflers that you view on YouTube or other social media. Encourage a shuffler to keep reaching for pure joy in his or her dance. Your cheer and applause compensates them for the hours of practice they endure to bless your life with two minutes of color. #Tag1writer.

What Is a Turkish Costume?

The Turkish costume is a two piece costume which exposes the abdominal area of a belly dancer. There are many interpretations, beliefs, and myths as to why this area of the body is exposed.

Use your imagination and visualize a tent located in a desert thousands of years ago. The dancers’ clothing is made from cotton and wool. As the dancers performed their bodies got hot and for relief part of their clothing was removed in order to cool off. They also did not wear bras in those years. And so the breasts and the abdominal areas were exposed through a thin layer of cotton fabric.

It seems reasonable to me that this practical solution to cooling down may have started the concept of a two piece garment. With the passage of years, fabric availability, fashion trends, and women’s interests this costume has made many changes.

Old photos of these costumes appear to be everyday clothing and do not compare to the glittery and glamorous costumes of today.

Turkish Costume Popularity:

This style of costuming is ideal for this type of dancing.

It helps to display and emphasize chest, abdominal, and hip movements.
Creation of more costume variations by adding or subtracting accessories.
The costume can be easily modified for folkloric or ethnic performances.
Less expensive than the Egyptian style.
Easy to create, design, and stitch.
When Worn:
It is used in the Turkish style of dancing which has a variety of active, upbeat, and exciting movements.
It is performed to Turkish, Arabic, Lebanese, and Moroccan music.
It may be worn in a variety of shows.
The jewels of this fashion is the bra with its matching belt. A dancer usually invests in one traditional color which is either gold or silver. As she advances, other colors will be added to her wardrobe collection.
The Turkish costume is worn with a belt and bra of coins, beads, or tassels. These ornaments emphasize movements and offer visual clues for observing muscle actions. The audience enjoys watching the beads move to an assortment of slow or fast hip movements.

The skirts, harem pants, vests, sleeves, veil, and other accessories offer color changing, a variety of wearing opportunities, and assists in giving the impression of having many costumes.

Costume changes are important when working in an environment which requires 2 or 3 performances in the same facility. Restaurants and tourist attractions are demanding of the dancer’s appearance.

Prepare For A Professional Belly Dance Performance

The first performance as a soloist or a troupe member is difficult as most people are uncomfortable being the center of attention. There is one additional fear when part of a group… making a mistake. A mistake in a troupe is noticeable because it is obviously different from other members, attracting unwanted attention.

A child making a mistake during a children’s recital is cute. But when an adult makes a mistake, the person making the error feels terrible as she thinks everyone saw the mistake and she feels that she has let down other troupe members.

Dancing before an audience becomes easier with each performance as you become comfortable with people watching. The comfort level is created by focusing on the dance which you have created and sharing your talent with the audience. An entertainer is focused on the audience, not her self.

Are you ready?

Have you gained experiences with a variety of shows?
Are costumes of show quality?
Do you have a library of dance steps committed to body memory?
Have you learned acting skills to keep the audience attentive?
Do you have business knowledge of advertising, publicity, marketing, and selling?
Have you designed contracts for your clients?
Experiences are gained during training under the guidance of a teacher. All performances are reviewed in the classroom in order to correct or improve dancing skills.
Costumes are critical to performances. It is important to know your chosen style of dance. Are you a generalist or a specialist? Costumes are expensive. You need to have a minimum of three costumes.

Dance steps and routines need to be committed to body memory to imprint movements for smoothness and accuracy. It is to your advantage to rehearse performances in order to be rewarded with appreciation, word of mouth advertising, referrals, and financial compensation.

Personality and acting skills are added to the technical movements and steps to entertain the audience. Add drama, comedy, happiness, and other emotions to the story line of the music. The art of belly dancing includes audience participation. The audience needs to be included in your performance routine.

As a professional, knowledge and application of basic business skills is essential. The most important are advertising, marketing, publicity, and selling. You will need to invest and promote your self in order to get numerous gigs or jobs.

The contract is an agreement between the performer and the client relieving any concerns for both parties. The contract answers questions or concerns of both parties. Write on the contract all items of importance for clarity of all agreements. Include the amount of payment for services and products. All parties receive a copy of the agreement form and a receipt for monies paid.

Basic Principles of 3D Animation

65% of people are considered visual learners. This is easy to understand considering that most information (90%) that is transmitted to the brain is visual. It also transmits visual information much faster (60,000 times faster) than text. It is therefore not surprising that videos are the most popular medium for communication and engagement currently available online.

The Rise of 3D Animation

It’s getting harder for brands to cut through the noise and get their message across to their target audience. There are so many videos available online today. You need to have something extra to get noticed. This is where animated 3D content comes in.

Animated audiovisual content has been shown to be very effective in influencing the choices of consumers in the later stages of their purchasing journey. There are several reasons that this type of content is more effective than other visuals.

Animated videos are effective at grabbing and keeping the viewer’s attention. They resonate with viewers and spark conversations amongst audiences.
Brands are better able to simplify complex topics through animation. You are able to show various concepts using a 3D simulation that would otherwise be impossible with other visuals.
Visualizations are a powerful way to convey a technology or product and show their features and benefits.
They are fun.
They can be about anything.
They are cost effective to produce.
Principles for successful 3D Animation
Just because the animated audiovisual content is so popular doesn’t mean that your explainer video simulation will be an instant hit with your audience. There are various guidelines to consider in the production of audiovisual content to ensure its success.

Quality and photorealistic Animations- Creating a quality 3D animation is crucial to giving it a photorealistic feel which brings it to life. This takes more details, attention to lighting and using realistic materials and even adding in reflections on to the surface of the object.
Anticipation – This principle helps the viewer expect a movement even before it occurs, for example, the heel of the character’s foot pressing down on the ground before taking the step. Anticipation helps to prevent audiovisual content animation from appearing too robotic.
Exaggeration – This is used in animation to give more energy to the characters. Exaggeration, for instance, can be used in poses to draw attention to what the character is doing.
Staging – This principle involves the placement of objects and characters in the video. It helps the audience to understand the narrative and the role of the characters in it. It involves timing, setting, and cinematography.
Timing – Timing is vital as it dictates how fast images move and how long they stay still in the animated video. Speeding something up can help to create a sense of energy, lightness, or speed. Slowing something down gives the impression of gravity, mass, and adds weight to the image.
Solid drawing – This is the principle used to make an image appear as if it were three dimensional even though it has been created on a two-dimensional surface. This principle gives weight, balance, and depth to the image.
These are just a few of the basic principles required for successful 3D animation. If you want to achieve more with animated videos & 3D animation in Toronto, get in touch with us. Visual Communications & Marketing (VCM) are happy to help you effective and engaging videos that work to convey your message to your target audience.

Animation Videos: The New Marketing Technique

Marketing is a concept which has a very dynamic nature and it changes with time. The word marketing relates to the consumer preferences and building utility for the consumers, which can be made possible through the use of the best and engaging techniques. Marketing focuses on the connection one can maintain with the potential customers with the inclusion of various methods of reaching them and animation has become one such new method as the public has a general connection with such type of animated content.

The sorts of these techniques resemble a wide range of strategies which imply the creation of utility and demand for the products and services.

Animation videos are one of the most engaging and interesting things on the planet and marketing makes the best use of it. As the target audience may not respond but the little ones would push their interests into the content. The animation videos are highly enticing and tempting to the little ones which are the backbone for marketing of a decided range of products.

Here is a list of reasons why exactly animation and its inclusion into marketing strategies have turned out to be so positive:-

1. HIGHLY RELATABLE CONTENT

The animation content involves toon characters and storyline which induces the user to engage and further relate to the content. The interesting part is that they connect with the customers very quickly and resolve things on a better note.

Such as the advertisement of “Cartier” which showcases an entirely different content that is fantasy. The advertisement was responsible for add-on sales of the company.

2. CREATES A DEEP IMPACT ON THE CUSTOMERS

It is basically responsible to create an impact on the customers which in turn makes the sales index to grow. The deep impact on the customers literally means that customers feel a natural connection with the animation content.

Such as the old advertisements and cartoon animations from the childhood are still a part of our remembrances and that is where deep impact hits.

3. IMPROVES BRAND IMAGE

The content basically involves the animation effects which resemble a combination of efforts and innovation which improves the thought for the brand in the minds of the customers. The secret of this concept is basically that increases the favorability of the product.

Such as the animation advertisements by Kwality Walls create a whole new level of fantasy and imagination which makes kids attracted to that ice cream more than others.

4. EMOTIONAL CONNECTIVITY

The consumer feels emotional connect with the video animations as the early childhood memories turn a retrospective effect and that emotional intent is felt by the consumer which is the best reason why marketing uses the animation feature to excel.

The animation content of candy and ice creams involve that emotion of children when they are offered too many chocolates all together which makes the emotional connectivity with the content to increase.

5. BETTER EXPLANATION OF ALL THE FEATURES OF THE PRODUCT

The animated videos are quite good at explaining complicated stuff which is not appropriate in the context of normal marketing approaches. The explanatory part is basically captured with better visual effects, traditionally animated characters which are the best for a successful marketing recipe.

The product explanations are included in such a manner that it won’t even count as an explanation but just a catchy and trendy tagline or a song that would help improve the favorability of the product in the market.

6. APPLICATION OF HUMAN APPROACH

The human approach is built through identical human characters which resemble the major part of the target audience which creates the best source to grab the attention of the consumers. The ability to create a link with the consumers on a direct level makes things positive with regard to marketing perspectives. The human approach is the best part of the whole concept of marketing with animated content.

7. ONLINE PRESENCE IS PRESERVED

The content needs to be highly relatable to the general public which makes it also a favorable option for them and hence it becomes a trend and gains a place on the internet and also creates greater chances of the product to reach people on a wider level. The purpose of engaging the public is fulfilled only when the internet mechanism makes things outreach to a greater audience.

8. THE ANIMATION CONTENT AND THE USE OF COLORS

Marketing is all about what you are able to sell and how you do it, with the inclusion of colorful content the consumers are more engaged and are all interested in the content and the depth of it.

Why You Need to Invest in a Professional Logo for Your Business

Your logo represents your business.

You are not the one who makes the first impressions – this is the job of your logo. At present, people are too busy to stop, talk and know one another. All they have to do is view your profile on the web and see if you are credible. When they are convinced, they will contact you to ask for a quote.

So, where are you in the picture? Normally, you will come in the latter part of the sales cycle. You have to wait until they Google search for 10 to 15 of your competition.

It lets you earn trust.

When you need a logo, you may be just starting out or trying another market like for instance, selling to high-end customers or providing other services. In any case, you are a newbie in the industry. Your competitors are more experienced and reputable.

So, why should people take notice of you? They do not know anything about you. Even if you gave more effort than the others, nobody knows that. Like everyone else does, you would certainly say that you could provide them with the best price and service. Therefore, why should potential clients waste their time on you than contact your competitors?

Is it because of your ads that pop up but there are numerous ads everyday. Can we interpret what our eyes see? People would not spend time to read all lines of text. For this reason, people see if they could trust you by means of your logo. When it impresses them, they will go on to read your offer – that is why a logo, even if it is too small, is very critical.

They can relate with it.

It is natural for you to feel curious when a logo comes on too strong. However, can it be trusted? No. The same thing is true when it comes to your logo. If your target audience can relate with it, trust can easily be built.

It lets you be decommoditized.

Have you heard of price war? For example, you are a plumber. Would you like to continue underpricing your competition until you both look like you’re selling for charity? Of course not. In that case, let your logo talk more about your niche.

Show your competitive advantage. Apple and Samsung have never competed in terms of prices. Though the mobile phone market is very saturated, the iPhone X is the priciest phone worldwide. So, it is all about presenting your niche. The first step to showcase your one-of-a-kind selling proposition is through your logo.

It makes a connection.

If you think about your target market and competitive advance when designing your logo, this will have a connection with potential customers that see it. The moment it is clicked, you will be recognized and be able to earn their trust right away.

It gives you an edge over competition.

If your company offers something unique, your logo should be designed based on it. You will stand out from the crowd – even if it is too saturated – since you have the right things to say to the right persons, in the right way.

Still shopping around for a team of creative, experienced graphic designers? Come and visit our graphic design company website today to learn more about our experience in this industry!

Design & Art History – The Psychedelic Movement (CA 1960 – 1970)

In the late sixties something happened to an american generation that would mark them forever. It is a story of war, the struggle for racial equality and the explosion of counter culture, it was a time when a generation rebelled, and lost its innocence in the fight against injustice. Vietnam was the first ever televised war, and the images were inescapable.

A decade that ended with disillusionment and rage began on a moral high note. Thanks to Rosa Parks and Martin Luther King jr, it seemed the time for racial equality in the US had finally arrived.

There is so much to write about in this era, that it is very difficult to select just one thing to focus on. Even though there is an absurd amount of art and design that stems from this time period. When we talk about the “sixties” all we seem to recognise is the music, psychedelic rock and artists like Janis Joplin and Jimmy Hendrix in particular.

Album art and festival posters however is a good place to start. As music was a force to be reckoned with, so came the album art work and poster designs, hand in hand. One thing that seems to be re-occurring with most of the visual artists at the time is a relation with “Underground Comix”. These were small press or self published comic books, usually socially relevant and satirical in their nature. These depicted content deemed unfit and forbidden to the more strict mainstream media.

Rick Griffin:
When we look up band posters it is hard to avoid finding a Grateful Dead poster somewhere, anywhere. The artist behind these were Rick Griffin. He was an American artist and one of the leading designers of psychedelic posters in the 1960s. His work within the surfing subculture included both film posters and his comic strip, Murphy.

Victor Moscoso:
A Spanish-American artist, Moscoso was the first of the rock poster artists of the 1960s era with formal academic training and experience. After studying art at the Cooper Union in New York and later attending Yale University, he moved to San Francisco in 1959 to study at the San Francisco Art Institute. Here he later became an instructor. He was one of the first of the rock poster artists to use photographic collages in his art work.His art and poster work has continued up to the present and he is a big inspiration to rock poster and album illustrators to this day.

Bonnie MacLean:
Another American artist making a name for her self at the time was Bonnie MacLean. She was born in Philadelphia and graduated from the Penn State University in 1960. She then moved to New York where she worked at the Pratt Institute while attending drawing classes in the evenings. She later moved to San Francisco where she met and worked with a man named Bill Graham, who became famous as the promoter of rock concerts at the Fillmore Auditorium. There she worked alongside another artist by the name of Wes Wilson.

Wes Wilson:
The aforementioned artist Wes Wilson was also one of the leading illustrators of psychedelic posters in the 1960`s. Working with Bill Graham and Bonnie MacLean, he was a big part of promoting venues at the time with posters and illustrative work for musicians and bands. The font and lettering of the posters from this era were created by him. He popularised this “psychedelic” font around 1966 that made the letters look like they were moving or melting. This lettering is still used on newer albums and art works for artists like Foo Fighters, Kyuss Lives and The Queens of the Stone Age. This in turn proves that the psychedelic movement is still influencing artists, especially in the world of metal, desert rock and stoner rock. The style is very much still alive as its own staple.

Modern poster styles:
Posters still influenced by the styles of art work can be traced through homages and inspirations in rock and metal posters from the present all the way back to this era. Several modern posters can be viewed on the web pages of Malleus Rock Art Lab if you should be interested. I personally find a lot of inspiration through their imagery.